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Customer relationship management

Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By using data-driven insights, CRM often involves dedicated information systems that help store and analyze customer data, support communication, and coordinate sales, marketing, and service activities.

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Overview

History

Types

Components

Effect on customer satisfaction

Customer profile

Improving CRM

In practice

Market trends

Criticism

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Map overview Semantic statistics

Customer relationship management

Nodes122
Edges121
Triples74
Avg. degree1.98
Density0.016393
Components1

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Customer relationship management

Top relations

related to history · 30
Customer relationship management → ACT, At, By, CRM, Developed, ERP, Farley, Farley File, FDR, Franklin Roosevelt's, In, James Farley, Kate, Kestenbaum, Mike Muhney, Navision, One, Oracle, Pat Sullivan, Peoplesoft

Important terminology Word statistics

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Important terminology

crm customer customers systems data sales marketing also companies management relationships information automation relationship service social use help may company

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
phoneinstance ofcustomers are supported through multiple channels0.80text
emailinstance ofcustomers are supported through multiple channels0.80text
knowledge basesinstance ofcustomers are supported through multiple channels0.80text
ticketing portalsinstance ofcustomers are supported through multiple channels0.80text
FAQsinstance ofcustomers are supported through multiple channels0.80text
and more.AnalyticalThe role of analytical CRM systems is to analyze customer data collected through multiple sourcesinstance ofcustomers are supported through multiple channels0.80text
present it so that business managers can make more informed decisionsinstance ofcustomers are supported through multiple channels0.80text
data mininginstance ofAnalytical CRM systems use techniques0.80text
correlationinstance ofAnalytical CRM systems use techniques0.80text
and pattern recognition to analyze customer datainstance ofAnalytical CRM systems use techniques0.80text
suppliersinstance ofthe company might think to market to this subset of consumers differently to best communicate how this company's products might benefit this group specifically.CollaborativeThe…0.80text
vendorsinstance ofthe company might think to market to this subset of consumers differently to best communicate how this company's products might benefit this group specifically.CollaborativeThe…0.80text

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