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Customer equity

Customer equity is the total combined customer lifetime values of all of the company's customers. It is calculated by multiplying the number of customers by the average value of each customer. Customer equity is important because it reflects the potential future revenue that a company can generate from its existing customer base.

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Overview

Advanced semantic analysis

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Map overview Semantic statistics

Customer equity

Nodes12
Edges11
Triples22
Avg. degree1.83
Density0.166667
Components1

How this topic connects Entity context

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Customer equity

Top relations

related to Literature · 11
Customer equity → Focus Marketing Strategy, Journal, Katherine, Lemon, Marketing, Return, Roland, Rust, Using Customer Equity, Valarie, Zeithaml
related to overview · 5
Customer equity → As, CE, In, It, The
related to Customer equity strategy · 2
Customer equity → Companies, They
related to External links · 2
Customer equity → Customer, Customer Lifetime ValueCustomer
is a · 1
Customer equity → total combined customer lifetime values of all of the company's customers

Important terminology Word statistics

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Important terminology

customer equity value customers company lifetime future revenue higher service average important base strategy goodwill brand revenues improving total combined

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Customer equityis atotal combined customer lifetime values of all of the company's customers0.90text
by advertisementsimproving the trust of the customer towards the brandinstance ofimproving consumer serviceimproving the value or desirability of the brandimproving goodwillimproving brand popularity0.80text
Customer equityrelated to Customer equity strategyCompanies0.60section
Customer equityrelated to Customer equity strategyThey0.60section
Customer equityrelated to External linksCustomer0.60section
Customer equityrelated to External linksCustomer Lifetime ValueCustomer0.60section
Customer equityrelated to LiteratureRust0.60section
Customer equityrelated to LiteratureRoland0.60section
Customer equityrelated to LiteratureLemon0.60section
Customer equityrelated to LiteratureKatherine0.60section
Customer equityrelated to LiteratureZeithaml0.60section
Customer equityrelated to LiteratureValarie0.60section

Related concept clusters Concept neighborhoods

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    Connections between topic areas Semantic bridges

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    Min side: 3
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