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Customer experience (CX) refers to the cognitive, emotional, sensory, and behavioral responses of a customer during all stages of interaction with a product or service, including pre-purchase, consumption, and post-purchase.
History, Measurement, Applications & Products
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customer experience customers brand marketing journey experiences businesses product service management business may consumer process interaction also use cem touchpoints
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Customer experience | is a | stimulation a company creates for the senses of the consumers | 0.90 | text |
| emotional | instance of | Certain types of experiences may involve different aspects of the individual person | 0.80 | text |
| physical | instance of | Certain types of experiences may involve different aspects of the individual person | 0.80 | text |
| intellectual or even spiritual.Customer experience is the stimulation a company creates for the senses of the consumers | instance of | Certain types of experiences may involve different aspects of the individual person | 0.80 | text |
| this means that the companies | instance of | Certain types of experiences may involve different aspects of the individual person | 0.80 | text |
| that particular brand can control the stimuli that they have given to the consumer's senses which the companies can then control the consumers' reaction resulting from the stimulation process | instance of | Certain types of experiences may involve different aspects of the individual person | 0.80 | text |
| giving more acquisition of the customer experience as expected by company.Kotler et al | instance of | Certain types of experiences may involve different aspects of the individual person | 0.80 | text |
| malls or shopping districts | instance of | retail stores tend to exist in shopping areas | 0.80 | text |
| instance of | Platforms | 0.80 | text | |
| instance of | Platforms | 0.80 | text | |
| X | instance of | Platforms | 0.80 | text |
| lighting | instance of | but create an impression of inattentive customer service and frustration to a consumer who may need help looking for a specific product to meet an immediate need.Environmental s… | 0.80 | text |
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