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Database marketing

Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

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Overview

Background

Sources of data

Analytics and modeling

Laws and regulations

Advances

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Map overview Semantic statistics

Database marketing

Nodes50
Edges49
Triples102
Avg. degree1.96
Density0.04
Components1

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Database marketing

Top relations

related to Further reading · 59
Database marketing → Alan, Applications, Arthur, Baesens Bart, Bayesian Neural Network Learning, Constrained, Current, David Shepard Associates, Direct, Direct AcademyPeppers, Direct Marketing, Dirk Van, Don, Drake, Drozdenko, Economie, European Journal, Expert Systems, Guido Dedene, Hillstrom
related to background · 12
Database marketing → At, Bob, Co, Database, During, In, Kate Kestnbaum, Kestnbaum, Rick Courtheaux, Robert, Robert Blattberg, Robert Shaw
related to Laws and regulations · 10
Database marketing → Accountability Act, As, European Commission, Fair Credit Reporting Act, FCRA, For, Health Insurance Portability, HIPAA, In, United States
related to Growth and evolution · 5
Database marketing → Changing, Fletcher, The, Wheeler, Wright
related to Sources of data · 5
Database marketing → Although, As, Database, In, This
is a · 2
Database marketing → form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing p…, interactive approach to marketing

Important terminology Word statistics

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Important terminology

marketing database customers data customer direct business databases often marketers information consumer companies new may also product use service sales

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Database marketingis aform of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing p…0.90text
Database marketingis ainteractive approach to marketing0.90text
customer lifetime valueinstance ofand Kate Kestnbaum developed new metrics for direct marketing0.80text
and applied financial modellinginstance ofand Kate Kestnbaum developed new metrics for direct marketing0.80text
econometrics to marketing strategiesinstance ofand Kate Kestnbaum developed new metrics for direct marketing0.80text
Robert Blattberginstance ofthat employed several notable database marketeers0.80text
Rick Courtheauxinstance ofthat employed several notable database marketeers0.80text
Robert Shaw.Kestnbaum collaborated with Shaw in the 1980s on several online marketing database developments - for BTinstance ofthat employed several notable database marketeers0.80text
the cost of acquisitioninstance ofand also allow for some predictions of customer reaction to proposed changes.Customers as assets measures the lifetime value of the customer base and allows businesses to measur…0.80text
the rate of churn.Cross-sell analysis identifies productinstance ofand also allow for some predictions of customer reaction to proposed changes.Customers as assets measures the lifetime value of the customer base and allows businesses to measur…0.80text
service relationships to better understand which are the most popular product combinationsinstance ofand also allow for some predictions of customer reaction to proposed changes.Customers as assets measures the lifetime value of the customer base and allows businesses to measur…0.80text
Database marketingrelated to backgroundDatabase0.60section

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