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In marketing, a touchpoint describes any instance where a consumer interacts with an organisation's brand or image. This can include traditional advertising or company-owned resources such as a website, public exposure, and personal recommendations.
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brand touchpoints customer product consumer advertising service experience customers marketing media consumers purchase communication company brands business also use products
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Touchpoint | is a | first interaction that a customer has with a company and that interaction is considered as the starting point of a customer journey | 0.90 | text |
| a website | instance of | This can include traditional advertising or company-owned resources | 0.80 | text |
| public exposure | instance of | This can include traditional advertising or company-owned resources | 0.80 | text |
| and personal recommendations.A brand touchpoint | instance of | This can include traditional advertising or company-owned resources | 0.80 | text |
| also known as a brand encounter | instance of | This can include traditional advertising or company-owned resources | 0.80 | text |
| is formed when a consumer is exposed to a brand | instance of | This can include traditional advertising or company-owned resources | 0.80 | text |
| smartphones | instance of | Modern consumers have access to multiple electronic devices | 0.80 | text |
| laptops | instance of | Modern consumers have access to multiple electronic devices | 0.80 | text |
| tablets | instance of | Modern consumers have access to multiple electronic devices | 0.80 | text |
| and televisions | instance of | Modern consumers have access to multiple electronic devices | 0.80 | text |
| are sometimes connected simultaneously to all devices | instance of | Modern consumers have access to multiple electronic devices | 0.80 | text |
| transport | instance of | Companies that offer services | 0.80 | text |
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