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Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of the two key components of brand knowledge, as defined by the associative network memory model. It plays a vital role in consumer behavior, advertising management, and brand management. The consumer's ability to…
Products, Types of brand awareness & Brand equity
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brand awareness consumers advertising recall brands purchase consumer product category name set brand's recognition one marketing communications given known different
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Brand awareness | is a | extent to which customers are able to recall or recognize a brand under different conditions | 0.90 | text |
| Brand awareness | is a | key indicator of a brand's competitive market performance | 0.90 | text |
| Brand awareness | is a | key indicator of a brand's market performance | 0.90 | text |
| Brand awareness | is a | standard feature of a group of models known as hierarchy of effects models | 0.90 | text |
| Brand awareness | is a | indicator of sales performance | 0.90 | text |
| Brand awareness | is a | necessary precondition to brand attitude or brand liking | 0.90 | text |
| Brand awareness | is a | primary function of advertisingAttitude-toward-the-ad modelsBrand | 0.90 | text |
| the evoked set | instance of | Brand awareness is closely related to concepts | 0.80 | text |
| consideration set which include the specific brands a consumer considers in purchasing decision | instance of | Brand awareness is closely related to concepts | 0.80 | text |
| the consumers' evaluation of the brand | instance of | Brand awareness is strengthened by its brand-related associations | 0.80 | text |
| their perceived quality of the brand | instance of | Brand awareness is strengthened by its brand-related associations | 0.80 | text |
| patent | instance of | and other proprietary assets | 0.80 | text |
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