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Market segmentation

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments. The objective is to identify profitable and growing segments that a company can target with tailored marketing strategies.

History, Applications, Products & Companies

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Overview

History

Criticisms

Market segmentation strategy

Segmentation, targeting, positioning

Identifying the market to be segmented

Bases for segmenting consumer markets

Selecting target markets

Basis for segmenting business markets

Use in customer retention

Statistical techniques used in segmentation

Companies (proprietary segmentation databases)

Advanced semantic analysis

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Map overview Semantic statistics

Market segmentation

Nodes95
Edges94
Triples73
Avg. degree1.98
Density0.021053
Components1

How this topic connects Entity context

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Market segmentation

Top relations

related to history · 14
Market segmentation → As, Ford, Fragmentation, Hyper-segmentation, Manufacturers, Model, Richard, Segmentation, Standardized, Technological, Tedlow, The, This, Unification
see also · 4
Market segmentation → Market, Marketing, Precision, SegmentationMarket
related to Definition and brief explanation · 3
Market segmentation → From, Market, The
related to Criticisms · 2
Market segmentation → That, The

Important terminology Word statistics

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Important terminology

segmentation market segments marketing segment used markets marketers product data target consumer demographic analysis approach example one customer consumers different

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
shared needsinstance ofresearchers typically examine common characteristics0.80text
interestsinstance ofresearchers typically examine common characteristics0.80text
lifestylesinstance ofresearchers typically examine common characteristics0.80text
or demographic profilesinstance ofresearchers typically examine common characteristics0.80text
Ernest Dichter recognized that demographics alone were insufficient to explain different marketing behaviorsinstance ofmarket researchers0.80text
began exploring the use of lifestylesinstance ofmarket researchers0.80text
attitudesinstance ofmarket researchers0.80text
valuesinstance ofmarket researchers0.80text
beliefsinstance ofmarket researchers0.80text
culture to segment marketsinstance ofmarket researchers0.80text
saltinstance ofEven goods0.80text
sugarinstance ofEven goods0.80text

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    Min side: 3
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