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Data management platform

A data management platform (DMP) is a software platform used for collecting and managing data. DMPs allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. They may use big data and artificial intelligence algorithms to process and analyze large data sets about users from…

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Overview

DataAudience segmentsAdvertisingBig dataArtificial intelligence
30 related topics

Characteristics

DemographicsCookie IDs
2 related topics

Data pipeline

Data collectionJavaScriptAPIsDSPs
4 related topics

Functionalities

ProfilingTargetingDigital marketingCRM
4 related topics

Topics to explore

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Overview

Characteristics

Data pipeline

Functionalities

Ownership of collected data and privacy concerns

Advanced semantic analysis

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Map overview Semantic statistics

Data management platform

Nodes49
Edges48
Triples15
Avg. degree1.96
Density0.040816
Components1

How this topic connects Entity context

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Data management platform

Top relations

related to Disadvantages · 7
Data management platform → Apple, Cookie, Data, Google, Moreover, Recent, This
related to Advantages · 1
Data management platform → There

Important terminology Word statistics

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Important terminology

data dmps used dmp management users online user third-party software platform technology collecting collected intelligence customer new segments use managing

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Nielseninstance ofThis technology is continuously being developed by global entities0.80text
Oracle.More generallyinstance ofThis technology is continuously being developed by global entities0.80text
the term data platform can refer to any software platform used for collectinginstance ofThis technology is continuously being developed by global entities0.80text
managing datainstance ofThis technology is continuously being developed by global entities0.80text
webpage visitsinstance ofThis requires data collection from various sources0.80text
registration forms found onlineinstance ofThis requires data collection from various sources0.80text
online forms or application sign ups.DMPs are beneficial in helping digital marketers discover new audiences based on third-party datainstance ofdata explicitly provided from users0.80text
Data management platformrelated to AdvantagesThere0.60section
Data management platformrelated to DisadvantagesData0.60section
Data management platformrelated to DisadvantagesCookie0.60section
Data management platformrelated to DisadvantagesRecent0.60section
Data management platformrelated to DisadvantagesApple0.60section

Related concept clusters Concept neighborhoods

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    Connections between topic areas Semantic bridges

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    Min side: 3
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