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Showrooming is the practice of examining merchandise in a traditional brick-and-mortar retail store or other offline setting, and then buying it online, sometimes at a lower price. Online stores often offer lower prices than their brick-and-mortar counterparts because they do not have the same overhead cost. Staff writers at the Wharton School have…
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Explore the main themes, entities and connections around Showrooming. Start with the topic map, then use the sections below for research and deeper semantic analysis.
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online customers buying retailers stores purchase store lower also brick-and-mortar offline research consumers however practice price prices product physical prevalence
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Showrooming | is a | practice of examining merchandise in a traditional brick-and-mortar retail store or other offline setting | 0.90 | text |
| Samsung | instance of | and in April 2013 announced it would begin to lease out space to manufacturers | 0.80 | text |
| so customers can view working products | instance of | and in April 2013 announced it would begin to lease out space to manufacturers | 0.80 | text |
| then purchase them at the MSRP | instance of | and in April 2013 announced it would begin to lease out space to manufacturers | 0.80 | text |
| Showrooming | has effect | However | 0.60 | section |
| Showrooming | related to Efforts to combat showrooming by retailers | Many | 0.60 | section |
| Showrooming | related to Efforts to combat showrooming by retailers | Independent | 0.60 | section |
| Showrooming | related to Efforts to combat showrooming by retailers | Some | 0.60 | section |
| Showrooming | related to Efforts to combat showrooming by retailers | Target | 0.60 | section |
| Showrooming | related to Efforts to combat showrooming by retailers | Walmart | 0.60 | section |
| Showrooming | related to Efforts to combat showrooming by retailers | The | 0.60 | section |
| Showrooming | related to Efforts to combat showrooming by retailers | European | 0.60 | section |
These clusters group vocabulary that occurs around closely connected concepts in the source material.
Bridges can reveal useful research angles that are easy to miss in a flat list of related terms.