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Visual variable

A visual variable, in cartographic design, graphic design, and data visualization, is an aspect of a graphical object that can visually differentiate it from other objects, and can be controlled during the design process. The concept was first systematized by Jacques Bertin, a French cartographer and graphic designer, and published in his 1967 book…

History, Applications & Art

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History

14 related topics

Additional Variables

6 related topics

Visualizing Information

3 related topics

Core visual variables

2 related topics

Topics to explore

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Overview

History

Core visual variables

Additional Variables

Visualizing Information

Use in map symbolization

Advanced semantic analysis

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Map overview Semantic statistics

Visual variable

Nodes41
Edges40
Triples120
Avg. degree1.95
Density0.04878
Components1

How this topic connects Entity context

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Visual variable

Top relations

related to Visualizing Information · 39
Visual variable → According, All, Arrangement, Associative, Bertin, Color, Color Saturation, Crispness, Dissociative, Grain, Height, Hue, Image, In, Interval, Large-small, MacEachren, Of, Ordered, Ordinal
related to history · 32
Visual variable → American, Arthur, At, Bertin, Bertin's, Cartography, Century, Charles Joseph Minard, Despite, Elements, English, EPHE, France, Gestalt, Graphic, Graphic Variables, However, Human, In The Look, Jacques Bertin
related to Non-visual variables · 28
Visual variable → Attack/Decay, Bertin's, Change, Display, Duration, Dynamic/animated, Flutter, Following, Frequency, Friction, Haptic, Height/Elevation, Location, Loudness, Many, Order, Order/sequence, Pitch, Pressure, Rate
related to Use in map symbolization · 7
Visual variable → Alternatively, Chernoff, Each, For, Map, Some, This
related to Core visual variables · 3
Visual variable → Bertin, Robinson, Starting
related to Orientation · 3
Visual variable → Although, Common, Orientation
related to Pattern/Texture · 3
Visual variable → Although, These, This

Important terminology Word statistics

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Important terminology

variables visual maps size information bertin shape value used cartography color variable hue map location also symbols symbol saturation orientation

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
many transit mapsinstance ofespecially when creating schematic representations0.80text
although this distortion is rarely used to convey informationinstance ofespecially when creating schematic representations0.80text
only to reduce emphasis on shapeinstance ofespecially when creating schematic representations0.80text
location.Color.mw-parser-output .hatnoteinstance ofespecially when creating schematic representations0.80text
locationinstance ofespecially when creating schematic representations0.80text
Visual variablerelated to Core visual variablesStarting0.60section
Visual variablerelated to Core visual variablesRobinson0.60section
Visual variablerelated to Core visual variablesBertin0.60section
Visual variablerelated to historyGraphic0.60section
Visual variablerelated to historyCentury0.60section
Visual variablerelated to historyWilliam Playfair0.60section
Visual variablerelated to historyCharles Joseph Minard0.60section

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    Min side: 3
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