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Massification

Massification is a strategy used by some luxury companies to expose their brands to a broader market and increase sales. One common method of massification is the creation of diffusion lines—offshoots of a company's or designer's original line that are less expensive, allowing a brand to reach a wider consumer base. Another approach is brand extensions…

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Experiential marketing

Engagement marketingMarketing strategyCelebrity endorsementJennifer LopezCate Blanchett
5 related topics

Diffusion lines

Ready-to-wearIsaac MizrahiKarl Lagerfeld
3 related topics

Value of luxury

LuxuryMillennials
2 related topics

Overview

Diffusion linesBrand extensions
2 related topics

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Overview

Diffusion lines

Value of luxury

Experiential marketing

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Map overview Semantic statistics

Massification

Nodes17
Edges16
Triples2
Avg. degree1.88
Density0.117647
Components1

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Massification

Top relations

is a · 2
Massification → creation of diffusion lines, strategy used by some luxury companies to expose their brands to a broader market and increase sales

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Important terminology

luxury brand brands product company diffusion consumers strategy experiential experiences line create companies consumer new products marketing celebrity lines millennials

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Massificationis astrategy used by some luxury companies to expose their brands to a broader market and increase sales0.90text
Massificationis acreation of diffusion lines0.90text

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