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A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices. Diffusion products may be on sale alongside…
Art & Products
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diffusion line also prices products lines fashion designer retails lower ranges signature chain stores increase effect merchandise concession massification known
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Diffusion line | is a | part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition.Diffusion lines serve several purp… | 0.90 | text |
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