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In marketing, a value proposition is the economic value that a company or product delivers to its market segment of customers. The phrase was coined by McKinsey consultants Michael Lanning and Edward Michaels in 1988.
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value proposition marketing product customer service strategy customers company propositions part canvas business quality innovation market model price 10 vol
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Value proposition | is a | economic value that a company or product delivers to its market segment of customers | 0.90 | text |
| Value proposition | is a | perceived subjective value of a product or service | 0.90 | text |
| higher revenue | instance of | These often translate into business results | 0.80 | text |
| lower cost | instance of | These often translate into business results | 0.80 | text |
| or improved quality | instance of | These often translate into business results | 0.80 | text |
| reliability | instance of | These often translate into business results | 0.80 | text |
| depending on the customer context | instance of | These often translate into business results | 0.80 | text |
| Value proposition | related to Definition | The | 0.60 | section |
| Value proposition | related to Definition | Michael Lanning | 0.60 | section |
| Value proposition | related to Definition | Edward Michaels | 0.60 | section |
| Value proposition | related to Definition | McKinsey | 0.60 | section |
| Value proposition | related to Definition | Co | 0.60 | section |
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