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Two-step flow of communication

The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow…

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Overview

Concept

About

Published works on the theory

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Map overview Semantic statistics

Two-step flow of communication

Nodes33
Edges32
Triples43
Avg. degree1.94
Density0.060606
Components1

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Two-step flow of communication

Top relations

related to About · 18
Two-step flow of communication → Elihu Katz, Engineering Ambassadors, Examples, For, It, Lazarsfeld, Matthew Nisbet, Melvin DeFleur, National Academy, National Center, Paul Lazarsfeld, Science, Science Booster Clubs, Science Education, Sciences, Sheoron Lowery, The, Unlike
related to Contemporary debate · 12
Two-step flow of communication → Akwa Ibom State, Annang, Empirical, Hypodermic, In, Instead, Many, Multistep Flow Models, Nigeria, Opinion, The, Twitter
related to Paul Felix Lazarsfeld · 9
Two-step flow of communication → Communications, Critical, During, He, Lazarsfeld, Lazarsfeld's, One, The, The People's Choice

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Important terminology

media flow two-step leaders communication opinion theory information mass influence social lazarsfeld people study model research individuals personal based katz

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
newspapersinstance ofThe results of the research led to the conclusion that sometimes person to person communication can be more effective than traditional media outlets0.80text
TVinstance ofThe results of the research led to the conclusion that sometimes person to person communication can be more effective than traditional media outlets0.80text
radio etcinstance ofThe results of the research led to the conclusion that sometimes person to person communication can be more effective than traditional media outlets0.80text
TikTokinstance ofit has a much weaker direct influence compared to the Two-Step Flow Theory.The multi-step flow theory is seen heavily on platforms0.80text
Two-step flow of communicationrelated to AboutThe0.60section
Two-step flow of communicationrelated to AboutIt0.60section
Two-step flow of communicationrelated to AboutPaul Lazarsfeld0.60section
Two-step flow of communicationrelated to AboutElihu Katz0.60section
Two-step flow of communicationrelated to AboutLazarsfeld0.60section
Two-step flow of communicationrelated to AboutMelvin DeFleur0.60section
Two-step flow of communicationrelated to AboutSheoron Lowery0.60section
Two-step flow of communicationrelated to AboutUnlike0.60section

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