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Think different

"Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.

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Formats

Reception and influence

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Map overview Semantic statistics

Think different

Nodes113
Edges112
Triples85
Avg. degree1.98
Density0.017699
Components1

How this topic connects Entity context

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Think different

Top relations

related to Reception and influence · 21
Think different → America, Apple, Apple Newton, Apple's, Best Commercial, Campaign, Chiat, CPUs, Critically, Day, Emmy Award, Grand Effie Award, In, Mac OS, Steve Jobs, TBWA, The, Think, Upon, Wintel
related to External links · 19
Think different → Abey Francis, Apple Inc, Apple Think Different Campaign, Apple's, Apple’s, Behind Apple's, Branding Campaign, Campaign, Different, Duncan MacleodThink Different, John JamesCase Study, Making, Marketing Genius, Richard Dreyfuss, Ridley ScottThe Real Story, Rob SiltanenThinking Different, Steve Jobs, Super Bowl, Think Different' Campaign
related to Print · 18
Think different → Apple, Cesar Chavez, Creative, Eleanor Roosevelt, Jimi Hendrix, John Lennon, Laurence Gartel, Mahatma Gandhi, Martha Graham, Miles Davis, Newsweek, Print, Richard Clayderman, Their, There, Think, Those, Time
related to Other media · 15
Think different → Alan Turing, Apple Logo, Ashton Kutcher, Crazy Ones, G3, In, Jobs, John Lennon, Lennon's, Lisa Brennan-Jobs, Steve Jobs, Steve Wozniak, The, Think Differently, Turing
related to Posters · 6
Think different → Apple, Promotional, The, There, They, Think
related to Product packaging · 2
Think different → Macintosh Think, Since

Important terminology Word statistics

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Important terminology

apple think jobs campaign different used steve ad advertising john chiat apple's one life slogan also television version crazy ones

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Newsweekinstance ofas the Power Macintosh G3 claims that it is twice as fast as Intel's Pentium II Processor.PrintPrint advertisements from the campaign were published in many mainstream magazines0.80text
Timeinstance ofas the Power Macintosh G3 claims that it is twice as fast as Intel's Pentium II Processor.PrintPrint advertisements from the campaign were published in many mainstream magazines0.80text
Newsweekinstance ofPrintPrint advertisements from the campaign were published in many mainstream magazines0.80text
Timeinstance ofPrintPrint advertisements from the campaign were published in many mainstream magazines0.80text
Think differentrelated to External linksMaking0.60section
Think differentrelated to External linksDifferent0.60section
Think differentrelated to External linksSteve Jobs0.60section
Think differentrelated to External linksRichard Dreyfuss0.60section
Think differentrelated to External linksMarketing Genius0.60section
Think differentrelated to External linksApple's0.60section
Think differentrelated to External linksApple Think Different Campaign0.60section
Think differentrelated to External linksDuncan MacleodThink Different0.60section

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    Min side: 3
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