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Testimonial

In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.

Products, Art & Companies

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Overview

Celebrity endorsements

Customer

Legality

Advanced semantic analysis

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Map overview Semantic statistics

Testimonial

Nodes37
Edges36
Triples35
Avg. degree1.95
Density0.054054
Components1

How this topic connects Entity context

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Testimonial

Top relations

related to Customer · 11
Testimonial → Airbnb, Amazon, E-commerce, Even, Google Maps, Internet, Testimonials, TripAdvisor, Uber, Websites, Yelp
related to Legality · 7
Testimonial → Companies, FTC, However, In, In December, The Federal Trade Commission, US
related to Research · 6
Testimonial → In, Martin, Research, Results, Tomczak, Wentzel

Important terminology Word statistics

Use these terms to understand the vocabulary surrounding the topic, not as a checklist for keyword stuffing.

Important terminology

testimonials celebrities product reviews marketing business advertising endorsement use influence companies products consumers people yelp write celebrity customer behavior become

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Twitter have becomeinstance ofand relevance to a brand's image and the celebrity's influence on consumer buying behavior.Social media0.80text
movie stars or pop singers from appearing in advertisements for drugs or nutritional supplementsinstance oflaws were passed banning healthcare professionals and public figures0.80text
Yelpinstance ofWebsites0.80text
Amazoninstance ofare often displayed on E-commerce platforms0.80text
eBayinstance ofare often displayed on E-commerce platforms0.80text
Airbnbinstance ofare often displayed on E-commerce platforms0.80text
and Uber.Instagram especially has increasingly been useful in distributing testimonials on productsinstance ofare often displayed on E-commerce platforms0.80text
placesinstance ofare often displayed on E-commerce platforms0.80text
mentioning to customers that they value honest feedbackinstance ofthere are legitimate and legal ways for business owners to build their portfolio of reviews0.80text
then providing them with the appropriate instructions for where they can review the business.There have also been allegations that review sites themselves are prepared to manipulate reviews in return for companies buying advertising subscriptionsinstance ofthere are legitimate and legal ways for business owners to build their portfolio of reviews0.80text
with a class action being filed against Yelp to this effect in February 2010instance ofthere are legitimate and legal ways for business owners to build their portfolio of reviews0.80text
Testimonialrelated to CustomerTestimonials0.60section

Related concept clusters Concept neighborhoods

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    Connections between topic areas Semantic bridges

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    Min side: 3
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