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Spotify Wrapped

Spotify Wrapped is a year-in-review feature and viral marketing campaign hosted by Spotify every year since 2016. Typically released in late November or early December, it allows users to view a summary of their activity on the platform over the past year, which can then be shared on social media.

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Dates
Released between November 29 and December 6
Frequency
Annual
Type
Marketing campaign
Years active
2016–present

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Overview

Purpose

Structure

History

Responses

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Map overview Semantic statistics

Spotify Wrapped

Nodes82
Edges81
Triples109
Avg. degree1.98
Density0.02439
Components1

How this topic connects Entity context

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Spotify Wrapped

Top relations

related to In media · 25
Spotify Wrapped → Adler, Also, Chris Gilliard, CNN Business, Dan Adler, Gilliard, In, In The Guardian, Media, Meredith Clark, Metz, Muzak, NBC Think, Politics, Public Policy, Rachel Metz, Referencing Spotify Wrapped's, She, Shorenstein Center, Spotify
related to Structure · 18
Spotify Wrapped → Billboard, December, However, In, In November, Instagram, January, Listening Stats, Newsweek, Oct, October, Spotify, Structurally, The, Twitter, Users, While Spotify Wrapped, Wrapped
related to Awards · 9
Spotify Wrapped → Best Data Visualization, Best User Experience, Entertainment, In, Integrated Campaign, Music, People's Voice Awards, Viral Marketing, Webby Awards
related to history · 9
Spotify Wrapped → December, In, It, Music, Released, Spotify, The, Traditional, Year
related to By the marketing industry · 6
Spotify Wrapped → Adweek, El Pollo Loco, In, McDonald's, PepsiCo, The McDonald's
related to Release dates · 6
Spotify Wrapped → December, November, Since, Thursday, Tuesday, Wednesday
related to Social media story format · 6
Spotify Wrapped → In, Instagram, Jewel Ham, Refinery29, Spotify, Spotify's
related to Purpose · 5
Spotify Wrapped → Apple Music, FOMO, In, Spotify, Spotify's
related to Responses · 5
Spotify Wrapped → December, Some, Spotify's, The, Users
related to On social media · 4
Spotify Wrapped → In, In December, Spotify's, Twitter

Important terminology Word statistics

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Important terminology

spotify wrapped year campaign data media marketing social music also spotify's december users 2021 feature activity share 2019 2020 platform

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Spotify WrappedDatesReleased between November 29 and December 61.00infobox
Spotify WrappedFrequencyAnnual1.00infobox
Spotify WrappedTypeMarketing campaign1.00infobox
Spotify WrappedWebsitespotify.com/wrapped1.00infobox
Spotify WrappedYears active2016–present1.00infobox
Spotify Wrappedis ayear-in-review feature and viral marketing campaign hosted by Spotify every year since 20160.90text
billboardsinstance ofTraditional marketing efforts0.80text
television advertisements have also been used alongside the digital campaign.Spotify Wrapped has historically included the five artists a user has listened to most ofteninstance ofTraditional marketing efforts0.80text
the songs they have listened to most ofteninstance ofTraditional marketing efforts0.80text
algorithmic biasinstance ofA 2021 article in Vox by Kelly Pau linked Spotify Wrapped to broader issues0.80text
surveillance capitalisminstance ofA 2021 article in Vox by Kelly Pau linked Spotify Wrapped to broader issues0.80text
and personal brandinginstance ofA 2021 article in Vox by Kelly Pau linked Spotify Wrapped to broader issues0.80text

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