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Silverpop was an Atlanta-based cloud-based marketing automation and email marketing company founded in 1999. It served business-to-business and business-to-consumer marketers, offering tools for email campaign management, lead nurturing, and behavioural tracking. IBM acquired the company in 2014 for approximately $275 million and subsequently integrated…
History & Companies
Explore the main themes, entities and connections around Silverpop. Start with the topic map, then use the sections below for research and deeper semantic analysis.
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marketing email company million ibm automation 1999 marketers platform business-to-business business-to-consumer offering tools campaign behavioural tracking 2014 275 integrated cloud
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Silverpop | related to history | Avienda Technologies | 0.60 | section |
| Silverpop | related to history | Aaron Shapiro | 0.60 | section |
| Silverpop | related to history | David Bloom | 0.60 | section |
| Silverpop | related to history | Between | 0.60 | section |
| Silverpop | related to history | Draper Fisher Jurvetson | 0.60 | section |
| Silverpop | related to history | Gray Ventures | 0.60 | section |
| Silverpop | related to history | Bill Nussey | 0.60 | section |
| Silverpop | related to history | The | 0.60 | section |
| Silverpop | related to history | In April | 0.60 | section |
| Silverpop | related to history | Escalate Capital Partners | 0.60 | section |
| Silverpop | related to history | Silicon Valley Bank | 0.60 | section |
| Silverpop | related to Platform | Silverpop's | 0.60 | section |
These clusters group vocabulary that occurs around closely connected concepts in the source material.
Bridges can reveal useful research angles that are easy to miss in a flat list of related terms.