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Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles are also used in…
Companies, Campaign effectiveness and outcomes & Overview
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campaign coke share coca-cola names also bottle name advertising company list popular nicknames used australia effectiveness debrands agency consumption united
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Share a Coke | is a | multi-national marketing campaign of Coca-Cola | 0.90 | text |
| Hawaii | instance of | Bottles of coke are labelled with favourite summer holiday spots | 0.80 | text |
| Ibiza | instance of | Bottles of coke are labelled with favourite summer holiday spots | 0.80 | text |
| Barbados etc | instance of | Bottles of coke are labelled with favourite summer holiday spots | 0.80 | text |
| Share a Coke | related to Campaign effectiveness and outcomes | The Share | 0.60 | section |
| Share a Coke | related to Campaign effectiveness and outcomes | Coke | 0.60 | section |
| Share a Coke | related to Campaign effectiveness and outcomes | In Australia | 0.60 | section |
| Share a Coke | related to Campaign effectiveness and outcomes | Ogilvy | 0.60 | section |
| Share a Coke | related to Campaign effectiveness and outcomes | Coke's | 0.60 | section |
| Share a Coke | related to Campaign effectiveness and outcomes | The | 0.60 | section |
| Share a Coke | related to Campaign effectiveness and outcomes | Creative Effectiveness Lion Awards | 0.60 | section |
| Share a Coke | related to Campaign effectiveness and outcomes | Cannes | 0.60 | section |
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