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Rex Briggs

Rex Briggs (born 1971) is an author, award winning marketing ROI researcher. He began his career at Yankelovich Partners, where he was noted for his work in Generation X Minority marketing. While at Yankelovich, he is noted for developing a theory called “The Psychology of disenfranchisement.” Briggs was among the first to research the Internet.

Technology, Measurement & Art

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Marketing ROI Measurement

Multi-touchBill GatesSteve BallmerBusinessWeek
4 related topics

Online Advertising Measurement

WPP plcMarketing effectivenessSurround sound marketing
3 related topics

Social Media ROI

Social media marketingMySpaceISBN
3 related topics

Marketing Technology

ESOMAR
1 related topics

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Online Advertising Measurement

Marketing ROI Measurement

Social Media ROI

Marketing Technology

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Rex Briggs

Nodes27
Edges26
Triples1
Avg. degree1.93
Density0.074074
Components1

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marketing briggs research media advertising sirfs roi part vs first online impact ad business book social technology age customer brand

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SubjectPredicateObjectConfidenceSrc
multi-touch attribution analysis.Part 5 predicts how marketing will be transformed by technologyinstance ofor gathering your own SIRFs through primary research0.80text

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