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Reputation management

Reputation management is the deliberate influence, control, enhancement, or concealment of an individual's or group's reputation. It is a marketing technique used to modify a person's or a company's reputation in a positive way.

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Overview

History

Campaigns in popular media

Examples

Ethics

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Map overview Semantic statistics

Reputation management

Nodes59
Edges58
Triples71
Avg. degree1.97
Density0.033898
Components1

How this topic connects Entity context

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Reputation management

Top relations

related to External links · 23
Reputation management → AC Black, Andrew Hiles, Building, Business Media, Christopher Storck, Corporate Communication, Corporate Communications, Digital World, Emerald Group Publishing, Helio Fred Garcia, ISBN, John Doorley, Kerstin Liehr-Gobbers, Management, Protecting Your Company's Profile, Public Relations, Routledge, Sabrina Helm, Springer Science, Successful Public Relations
related to Campaigns in popular media · 15
Reputation management → Beasley Allen, CEO, CSR, From, German, Hering Schuppener, However, In, PR, Taco Bell, The, To, Volkswagen, Volkswagen's, Would
related to Examples · 15
Reputation management → Astroturfing, Creating, Forbidding, Getting, Google, Modifying, Organisations, Proactively, Publishing, Removing, Some, Submitting, Using, Wikipedia, Wikiturfing
related to Ethics · 7
Reputation management → Firms, For, Google, In, It, Many, The
related to history · 6
Reputation management → Advocates, As, Internet, ORM, Public, The
is a · 1
Reputation management → deliberate influence

Important terminology Word statistics

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Important terminology

reputation management online websites orm positive search results negative reviews google media public content sites company remove engine business company's

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Reputation managementis adeliberate influence0.90text
white papersinstance ofModifying the way results from searches are displayed on a search engine0.80text
make appear in priority positive customer testimonials in order to push down negative content.Publishing originalinstance ofModifying the way results from searches are displayed on a search engine0.80text
positive websitesinstance ofModifying the way results from searches are displayed on a search engine0.80text
social media profilesinstance ofModifying the way results from searches are displayed on a search engine0.80text
Reputation managementrelated to Campaigns in popular mediaIn0.60section
Reputation managementrelated to Campaigns in popular mediaTaco Bell0.60section
Reputation managementrelated to Campaigns in popular mediaBeasley Allen0.60section
Reputation managementrelated to Campaigns in popular mediaThe0.60section
Reputation managementrelated to Campaigns in popular mediaFrom0.60section
Reputation managementrelated to Campaigns in popular mediaWould0.60section
Reputation managementrelated to Campaigns in popular mediaVolkswagen0.60section

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