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Praenumeration (German: Pränumeration) was an early form of the subscription business model. It was a common business practice in the 18th century book trade in Germany. The publisher offered to sell a book that was planned but had not yet been printed, usually at a discount, so as to cover their costs in advance. The business practice was particularly…
Art & Products
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business book early common practice cover advance would zedler volume germany leipzig michaelmas german pränumeration form subscription model 18th century
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