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Performance marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed.
Products, Pricing models & Metrics
Explore the main themes, entities and connections around Performance-based advertising. Start with the topic map, then use the sections below for research and deeper semantic analysis.
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advertising advertisers cpl pay marketing campaigns pricing per performance models also brand click cost cpa sites consumers internet market lead
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| branding | instance of | and its effectiveness can be influenced by other promotional methods | 0.80 | text |
| media advertising | instance of | and its effectiveness can be influenced by other promotional methods | 0.80 | text |
| guerrilla marketing | instance of | and its effectiveness can be influenced by other promotional methods | 0.80 | text |
| and more | instance of | and its effectiveness can be influenced by other promotional methods | 0.80 | text |
| a credit card transaction | instance of | advertisers pay for a specific action | 0.80 | text |
| Performance-based advertising | related to Metrics | Various | 0.60 | section |
| Performance-based advertising | related to Metrics | Many Internet | 0.60 | section |
| Performance-based advertising | related to Metrics | CPM | 0.60 | section |
| Performance-based advertising | related to Metrics | That | 0.60 | section |
| Performance-based advertising | related to Metrics | Some | 0.60 | section |
| Performance-based advertising | related to Metrics | Internet | 0.60 | section |
| Performance-based advertising | related to Metrics | PPC | 0.60 | section |
These clusters group vocabulary that occurs around closely connected concepts in the source material.
Bridges can reveal useful research angles that are easy to miss in a flat list of related terms.