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Microsegment

In marketing, a microsegment is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions. Once identified, microsegments can become the focus of personalized direct micromarketing campaigns, each campaign is meant to target and appeal to…

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Overview

Benefits

Advanced semantic analysis

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Map overview Semantic statistics

Microsegment

Nodes11
Edges10
Triples32
Avg. degree1.82
Density0.181818
Components1

How this topic connects Entity context

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Microsegment

Top relations

related to Benefits · 12
Microsegment → Antisocial, Disconnecting Us, Facebook, Factors, Identifying, In, Marketers, Marketing, Micro-segments, Penetrating, Undermining Democracy, Vaidhyanathan's
related to overview · 5
Microsegment → It, Microsegments, Mobile, Therefore, This
related to Traditional market segmentation · 4
Microsegment → However, It, This, Traditional
related to Limitations · 3
Microsegment → Another, The, There
is a · 2
Microsegment → more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions, rather new concept in terms of other marketing techniques but it is the future of how a business will look to have different customer target groups and bases such as the handset…
see also · 1
Microsegment → MicrosegmentingPersonalized

Important terminology Word statistics

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Important terminology

customers marketing microsegments market customer needs groups data segments segmentation product number business specific behavioral target wants individuals helps marketers

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Microsegmentis amore advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions0.90text
Microsegmentis arather new concept in terms of other marketing techniques but it is the future of how a business will look to have different customer target groups and bases such as the handset…0.90text
artificial intelligenceinstance ofThis can be done through a combination of techniques and technology0.80text
algorithmsinstance ofThis can be done through a combination of techniques and technology0.80text
data mininginstance ofThis can be done through a combination of techniques and technology0.80text
the handset manufacturersinstance ofIt is important to state that microsegment is a rather new concept in terms of other marketing techniques but it is the future of how a business will look to have different cust…0.80text
mobile operatorsinstance ofIt is important to state that microsegment is a rather new concept in terms of other marketing techniques but it is the future of how a business will look to have different cust…0.80text
Microsegmentrelated to BenefitsIdentifying0.60section
Microsegmentrelated to BenefitsMarketing0.60section
Microsegmentrelated to BenefitsIn0.60section
Microsegmentrelated to BenefitsPenetrating0.60section
Microsegmentrelated to BenefitsMicro-segments0.60section

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    Min side: 3
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