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Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and…
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Explore the main themes, entities and connections around Market intelligence. Start with the topic map, then use the sections below for research and deeper semantic analysis.
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High-confidence facts extracted from structured source data. Use them as anchors for further research.
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data mi information organizations intelligence marketing market organization gathering process sources competitive communication collection dirty financial internal strategy benefits issues
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| competitors' | instance of | which is data and information gathered by companies that provide continuous insight into market trends | 0.80 | text |
| customers' values | instance of | which is data and information gathered by companies that provide continuous insight into market trends | 0.80 | text |
| preferences.MI along with the marketing capabilities of an organization provides a guideline into the allocation | instance of | which is data and information gathered by companies that provide continuous insight into market trends | 0.80 | text |
| implementation of resources | instance of | which is data and information gathered by companies that provide continuous insight into market trends | 0.80 | text |
| processes | instance of | which is data and information gathered by companies that provide continuous insight into market trends | 0.80 | text |
| competitive intelligence | instance of | This has led to MI being used interchangeably with other market terms | 0.80 | text |
| business intelligence | instance of | This has led to MI being used interchangeably with other market terms | 0.80 | text |
| strategic intelligence | instance of | This has led to MI being used interchangeably with other market terms | 0.80 | text |
| using an e-mail system.ValidationValidation is the second step in the MI model | instance of | requirements and a timeframe for information to be given in and creating a proper communication method to promote the intelligence program with employees | 0.80 | text |
| this which can be referred to as data cleansing | instance of | requirements and a timeframe for information to be given in and creating a proper communication method to promote the intelligence program with employees | 0.80 | text |
| using an e-mail system | instance of | requirements and a timeframe for information to be given in and creating a proper communication method to promote the intelligence program with employees | 0.80 | text |
| the acquiring intelligence unethically | instance of | Issues | 0.80 | text |
These clusters group vocabulary that occurs around closely connected concepts in the source material.
Bridges can reveal useful research angles that are easy to miss in a flat list of related terms.