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Market development is a growth strategy that identifies and develops new market segments for current products. It involves marketing existing products in new markets. A development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. A market development strategy entails expanding the…
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new development strategy segments market products customers marketing targets users uses also product growth identifies develops current involves existing markets
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Market development | is a | growth strategy that identifies and develops new market segments for current products | 0.90 | text |
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