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Ladder interview

A ladder interview is an interviewing technique where a seemingly simple response to a question is pushed by the interviewer in order to find subconscious motives. This method is popular for some businesses when conducting research to understand the product elements personal values for end user.

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Ladder interview

Nodes13
Edges12
Triples1
Avg. degree1.85
Density0.153846
Components1

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Ladder interview

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is a · 1
Ladder interview → interviewing technique where a seemingly simple response to a question is pushed by the interviewer in order to find subconscious motives

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Important terminology

laddering technique product values interview response interviewer theory marketing means-end simple question research virtue example problems interviewing another friends interviewee

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SubjectPredicateObjectConfidenceSrc
Ladder interviewis ainterviewing technique where a seemingly simple response to a question is pushed by the interviewer in order to find subconscious motives0.90text

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