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An infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers. The concept of the infomediary was first suggested by former McKinsey consultant John Hagel III and former Harvard Business School professor Jeffrey Rayport in their article The Coming Battle…
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Explore the main themes, entities and connections around Infomediary. Start with the topic map, then use the sections below for research and deeper semantic analysis.
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information concept personal mckinsey agent first business one value data trusted company companies consumers marketers advertisers alladvantage works behalf help
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These clusters group vocabulary that occurs around closely connected concepts in the source material.
Bridges can reveal useful research angles that are easy to miss in a flat list of related terms.