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Focus group

A focus group is a group interview involving a small number (sometimes up to twelve) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared…

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Overview

History

Use in disciplines

Types

Online focus groups

Discussions

Advantages of focus groups

Problems and criticism

Data analysis

Advanced semantic analysis

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Map overview Semantic statistics

Focus group

Nodes53
Edges52
Triples104
Avg. degree1.96
Density0.037736
Components1

How this topic connects Entity context

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Focus group

Top relations

related to history · 17
Focus group → Applied Social Research, Ben-Zeev, Ben-Zeev's, Bureau, Creative Research Associates, During, Focus, From, Global Focus Group Day, He, In, July, Merton, Paul Lazarsfeld, Robert, Saul Ben-Zeev, Second World War
related to Problems and criticism · 16
Focus group → Although, Data, Dealing, Discussion, Ethical, Focus, Generalizing, Groups, One-shot, Other, Problems, Psychometric, Results, The, There, Thus
related to Discussions · 12
Focus group → Alberts, For, Group, Lindlof, Lutgen-Sandvik, Meaning, Of, Taylor, The, This, Tracy, Use
related to Advantages of focus groups · 10
Focus group → Focus, New, Non-verbal, Previously, Qualitative, Running, Sensitive, The, They, Vocabulary
related to Marketing · 8
Focus group → Focus, Generally, However, In, Participants, Stakeholders, The, These
related to Cross-cultural research · 7
Focus group → American, Asian, For, In, The, Western, When
related to Online focus groups · 7
Focus group → Asynchronous, Barriers, Focus, Synchronous, The, These, Two
related to Data analysis · 6
Focus group → Bringing, Data, Focus, If, Some, The
related to External links · 5
Focus group → American Marketing AssociationDos, Focus Groups, Group Principles, Microsoft, Usability
related to Social sciences · 4
Focus group → An, Another, In, The

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Important terminology

focus group groups discussion participants research data may members qualitative also product information method use researchers moderator questions researcher used

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Focus groupis agroup interview involving a small number0.90text
members of a design team are not involved in the focus groupinstance ofStakeholders0.80text
to avoid potential biasinstance ofStakeholders0.80text
forumsinstance ofBarriers to the success of synchronous online focus groups include the problem of arriving at a convenient time for all participants and lack of accessibility for some participa…0.80text
email listsinstance ofBarriers to the success of synchronous online focus groups include the problem of arriving at a convenient time for all participants and lack of accessibility for some participa…0.80text
Focus grouprelated to Advantages of focus groupsFocus0.60section
Focus grouprelated to Advantages of focus groupsQualitative0.60section
Focus grouprelated to Advantages of focus groupsThe0.60section
Focus grouprelated to Advantages of focus groupsRunning0.60section
Focus grouprelated to Advantages of focus groupsThey0.60section
Focus grouprelated to Advantages of focus groupsVocabulary0.60section
Focus grouprelated to Advantages of focus groupsNew0.60section

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    Min side: 3
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