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Copywriting is the act or occupation of writing persuasive text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The output, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
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Explore the main themes, entities and connections around Copywriting. Start with the topic map, then use the sections below for research and deeper semantic analysis.
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copywriters advertising content marketing copy writing products agencies work copywriter information include services sales brand product book often many persuasive
| Subject | Predicate | Object | Confidence | Src |
|---|---|---|---|---|
| Copywriting | is a | act or occupation of writing persuasive text for the purpose of advertising or other forms of marketing | 0.90 | text |
| Babylon | instance of | In ancient civilizations | 0.80 | text |
| Greece | instance of | In ancient civilizations | 0.80 | text |
| merchants | instance of | In ancient civilizations | 0.80 | text |
| artisans used written messages to promote goods | instance of | In ancient civilizations | 0.80 | text |
| services | instance of | In ancient civilizations | 0.80 | text |
| including shop signs | instance of | In ancient civilizations | 0.80 | text |
| inscriptions | instance of | In ancient civilizations | 0.80 | text |
| and product-related messages on objects | instance of | In ancient civilizations | 0.80 | text |
| Ogilvy on Advertising | instance of | His works include books on the advertising field | 0.80 | text |
| Confessions of an Advertising Man.Leo Burnett | instance of | His works include books on the advertising field | 0.80 | text |
| Copywriting | related to Brand copywriting | Brand | 0.60 | section |
These clusters group vocabulary that occurs around closely connected concepts in the source material.
Bridges can reveal useful research angles that are easy to miss in a flat list of related terms.