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Communicus

Communicus is an international advertising research firm that has contributed significantly to the field of advertising, and to the body of learning about advertising. Through its use of the longitudinal design for advertising research, the company produces evidence that advertising does, in fact, work and that its impact can be measured.

Companies, Longitudinal design & Overview

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Key facts & relationships

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Founded
1992
Industry
Marketing Research
Headquarters
Tucson, Ariz.
Key people
Jeri Smith (President)
Type
Private

Topics to explore

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Overview

Longitudinal design

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Map overview Semantic statistics

Communicus

Nodes12
Edges11
Triples18
Avg. degree1.83
Density0.166667
Components1

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Communicus

Top relations

related to Longitudinal design · 11
Communicus → Advertising Research Foundation, Associates, AT, Coca-Cola, DuPont, For, PARM, Seymour Smith, The, TV, While
Founded · 1
Communicus → 1992
Headquarters · 1
Communicus → Tucson, Ariz.
Industry · 1
Communicus → Marketing Research
Key people · 1
Communicus → Jeri Smith (President)
Type · 1
Communicus → Private
Website · 1
Communicus → www.Communicus.com
is a · 1
Communicus → international advertising research firm that has contributed significantly to the field of advertising

Important terminology Word statistics

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Important terminology

advertising research studies longitudinal design used case field use produces work smith way matched study changes awareness cues access memory

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
CommunicusFounded19921.00infobox
CommunicusHeadquartersTucson, Ariz.1.00infobox
CommunicusIndustryMarketing Research1.00infobox
CommunicusKey peopleJeri Smith (President)1.00infobox
CommunicusTypePrivate1.00infobox
CommunicusWebsitewww.Communicus.com1.00infobox
Communicusis ainternational advertising research firm that has contributed significantly to the field of advertising0.90text
Communicusrelated to Longitudinal designWhile0.60section
Communicusrelated to Longitudinal designThe0.60section
Communicusrelated to Longitudinal designFor0.60section
Communicusrelated to Longitudinal designAdvertising Research Foundation0.60section
Communicusrelated to Longitudinal designPARM0.60section

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    Min side: 3
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