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Co-creation: History, Companies & Products
Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content. This way, the firm will not run out of ideas regarding the design…
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Co-creation topic overview
The analysis highlights History, Companies and Products as prominent areas in the source structure around Co-creation.
Related topics
28
Source areas
4
Connected nodes
32
Extracted relationships
317
Concept neighborhoods
12
Bridge connections
32
What this topic covers Research coverage
Source areas are shown by the number of related topics found in each part of the analysis. Use smaller areas too: they can reveal specialized angles and content gaps.
Co-Creation Typology · 16 topics
History of the term · 6 topics
Overview · 4 topics
Advantages · 2 topics
Smaller areas are not necessarily less important. They contain fewer connections in this analysis and can be useful for finding specialized angles or coverage gaps.
Key facts & relationships
High-confidence facts extracted from structured source data. Use them as anchors for further research.
Explore all related topics Closing gaps
A structured outline of related entities, concepts and subtopics. Open any item to build a new map centered on it.
Browse the complete topic structure, not only the most central items. Less prominent entities and concepts can reveal missing angles, specialized context and useful research gaps. Each item opens a new analysis centered on that subject.
Deeper signals for content research, entity SEO and topical coverage. The plain-language headings explain what each technical view is useful for.
How Co-creation connects Entity context
Entity context groups extracted connections by relationship type. Counts show recurrence in the analyzed source; the examples are research signals, not claims about importance.
The extracted context around Co-creation shows recurring relationship patterns in the source. For example, Co-creation → Academy, Allocation, Analyzing Co-creation, Andersson, Annual IMP Conference, Arts Management, Auh, Ballantyne, Baron, Barry, Base, Becker, Bilgram, Brem, British Journal, Business, Business Research, California Management Review, Cambridge, Chaney Another extracted example is Co-creation → C-O-S, Channel, Circumstances, Co-creation Goods, Commodity, Commodus, Communication, Compass Model, Competitor, Consumer, Corporation, Cost, Cultural, Economic, Education, In, Koichi Shimizu, Latin, National, Needs. Use these groups to spot repeated connection types before inspecting the individual relationships.
Co-creation
Top relations
related to Further reading· 233
Co-creation → Academy, Allocation, Analyzing Co-creation, Andersson, Annual IMP Conference, Arts Management, Auh, Ballantyne, Baron, Barry, Base, Becker, Bilgram, Brem, British Journal, Business, Business Research, California Management Review, Cambridge, Chaney
Relationships are represented as Subject → Predicate → Object triples. Confidence describes extraction strength, not the real-world importance of a relationship; lower-confidence rows may be contextual rather than explicit.
TTTA extracted 317 structured relationships around Co-creation. Examples in this analysis include Co-creation → is a → attractive but uncertain innovation strategy and crowdsourcing → instance of → co-creation and similar concepts. The table shows each extracted connection, where it came from and its confidence.
Subject
Predicate
Object
Confidence
Src
Co-creation
is a
attractive but uncertain innovation strategy
0.90
text
crowdsourcing
instance of
co-creation and similar concepts
0.80
text
open innovation were popularized greatly
instance of
co-creation and similar concepts
0.80
text
for instance by the book Wikinomics.In 2013 Jansen
instance of
co-creation and similar concepts
0.80
text
Pieters argue that co-creation is often used as a buzzword
instance of
co-creation and similar concepts
0.80
text
can mean many different things
instance of
co-creation and similar concepts
0.80
text
their intellectual capabilities
instance of
and other resources
0.80
text
personalities
instance of
and other resources
0.80
text
integrated alongside institutional resources
instance of
and other resources
0.80
text
Co-creation
related to Advantages
Co-created
0.60
section
Co-creation
related to Advantages
Ramaswamy
0.60
section
Co-creation
related to Advantages
Francis Gouillart
0.60
section
No triples extracted yet.
Related concept clusters Concept neighborhoods
Concept neighborhoods group terms that sit near one another in the extracted graph. They are useful for discovering adjacent language and context, but proximity does not by itself imply a factual relationship.
The concept neighborhoods around Co-creation bring nearby vocabulary together. In this analysis, examples include Value, Customers and Also. Use the clusters to find adjacent concepts and terminology that may deserve separate research.
Co-creation
Value
Customers
Also
Rindfleisch
Firm
O'hern
Ramaswamy
Marketing
Selection
Process
Strategy
New
co-creation
Value
Customers
Also
Rindfleisch
Firm
O'hern
Ramaswamy
Marketing
Selection
Process
Strategy
New
product or service design
Ideas
Customers
Development
O'hern
Customer
New
Selection
Value
Rindfleisch
Process
Consumers
Firm
new product development
Development
New
Way
Ramaswamy
Customers
O'hern
Product
Customer
Marketing
Selection
Rindfleisch
Process
co-creation typology
Value
Customers
Also
Rindfleisch
Firm
O'hern
Ramaswamy
Marketing
Selection
Process
Strategy
New
business
Consumers
Design
Journal
Review
Way
Ideas
Research
Role
Term
Service
Also
Product
digital marketing
Journal
Development
Value
O'hern
Services
Term
Concept
Selection
Rindfleisch
International
Way
New
history of the term
Way
Development
Marketing
O'hern
Services
Strategy
New
Concept
Creation
Selection
Ideas
Research
Connections between topic areas Semantic bridges
Semantic bridges connect parts of the graph that would otherwise be more separate. A bridge is a structural signal in this analysis, not a claim that the two topic areas are equivalent.
For Co-creation, one of the stronger structural bridges in this analysis connects Co-creation with Co-Creation Typology. Bridges highlight paths between different parts of the map and can reveal research angles that are easy to miss in a flat list.
Min side: 3
Co-creation — Co-Creation Typology· splits 16 ⟂ 17Co-creation — History of the term· splits 26 ⟂ 7Co-creation — Overview· splits 28 ⟂ 5Co-creation — Advantages· splits 30 ⟂ 3
Map overview Semantic statistics
Number of nodes, edges, triples, density and central hubs. Use it to gauge the size and connectivity of the map.
Co-creation
Nodes33
Edges32
Triples317
Avg. degree1.94
Density0.060606
Components1
Source & methodology
TTTA analyzes the structure around Co-creation to surface related topics, entities, relationships, concept neighborhoods and bridge connections. Use the map to explore areas such as History, Companies & Products, including less central topics that may reveal useful research gaps. Automatically extracted connections are research leads rather than rewritten encyclopedia content.
