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Brandjacking

Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity. The term combines the notions of 'branding' and 'hijacking', and has been used since at least 2007 when it appeared in Business Week referencing the term used in a publicati…

Companies, Brandjacking examples & Brandjacking avoidance

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Brandjacking examples

Coca-ColaOxfamStarbucksYouTubeNestle
30 related topics

Brandjacking avoidance

Streisand effectVimeo.com
2 related topics

Overview

Brand equityBusiness WeekMarkMonitorSocial mediaWeb 2.0
8 related topics

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Overview

Brandjacking examples

Brandjacking avoidance

Advanced semantic analysis

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Map overview Semantic statistics

Brandjacking

Nodes44
Edges43
Triples71
Avg. degree1.95
Density0.045455
Components1

How this topic connects Entity context

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Brandjacking

Top relations

related to Brandjacking examples · 62
Brandjacking → Affiliate, Also, APP, Barbie, Barbie Liberation Organization, Black Hat, BLO's, BP, BP Twitter, BPglobalPR, Brandjack, Break, Coca-Cola, Coca-Cola Zero, College Prowler, Colleges, Croydon, Daryl Hannah, Deepwater Horizon, ExxonMobil
related to Ethics considerations · 6
Brandjacking → According, One, Origin, Redefining, Some, What
related to Brandjacking avoidance · 2
Brandjacking → Pre-emptive, Staying
is a · 1
Brandjacking → activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity

Important terminology Word statistics

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Important terminology

brand may use used greenpeace twitter mattel barbie fake social campaign identity business company media effects cybersquatting phishing draw attention

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Brandjackingis aactivity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity0.90text
Brandjackingrelated to Brandjacking avoidancePre-emptive0.60section
Brandjackingrelated to Brandjacking avoidanceStaying0.60section
Brandjackingrelated to Brandjacking examplesCoca-Cola0.60section
Brandjackingrelated to Brandjacking examplesIn0.60section
Brandjackingrelated to Brandjacking examplesThe Bitter Taste0.60section
Brandjackingrelated to Brandjacking examplesSugar0.60section
Brandjackingrelated to Brandjacking examplesOxfam0.60section
Brandjackingrelated to Brandjacking examplesOxfam Novib Netherlands0.60section
Brandjackingrelated to Brandjacking examplesCoca-Cola Zero0.60section
Brandjackingrelated to Brandjacking examplesStarbucks0.60section
Brandjackingrelated to Brandjacking examplesYouTube-hosted0.60section

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