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Affect heuristic

The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role. It is a…

Concept, Thought and feeling & Experimental findings

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Concept

TheoryRisk perceptionJudgmentIllogicalAntonio Damasio
6 related topics

Thought and feeling

Two modes of thinking
1 related topics

Experimental findings

Consequences of climate change
1 related topics

Overview

HeuristicEmotionFearPleasureSurprise
10 related topics

Topics to explore

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Overview

Concept

Thought and feeling

Experimental findings

Advanced semantic analysis

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Map overview Semantic statistics

Affect heuristic

Nodes23
Edges22
Triples128
Avg. degree1.91
Density0.086957
Components1

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Affect heuristic

Top relations

related to Further reading · 25
Affect heuristic → Behavioral Corporate Finance, Biases, Cambridge University Press, Dale Griffin, Daniel Kahneman, Decisions, Donald, Ellen Peters, European Journal, Hersh, Heuristics, Intuitive Judgment, ISBN, MacGregor, McGraw-Hill, Melissa Finucane, Operational Research, Paul, PDF, PMID
related to The influence of time · 16
Affect heuristic → Alhakami, Arvai, As, Finucane, In, Information, Johnson, Participants, Research, Slovic, The, These, They, To, Two, Wilson
related to Thought and feeling · 16
Affect heuristic → Affective, Finucane, However, In, Ireland, It, MacGregor, Many, Miller, Multiple, Peters, Slovic, The, Their, This, Zajonc
related to Fear appeals · 15
Affect heuristic → Another, Averbeck, Blass, Fear, Health, In, Jones, One, Out, Researchers, Robertson, Schmitt, Surveys, They, Various
has effect · 12
Affect heuristic → Another, Characters, Chinese, English, Half, In, Kim, Participants, Researchers, Sherman, The, Zajonc
related to Concept · 11
Affect heuristic → Alhakami, Finucane, He, Johnson, Overall, Research, Robert, Slovic, The, This, Zajonc
related to Air Pollution · 8
Affect heuristic → An, Australian, Even, Hine, Marks, The, These, With
related to Memory load · 7
Affect heuristic → Fedorikhin, In, On, Participants, Researchers, Shiv, This
related to Risk communication · 7
Affect heuristic → Affect, Communicating, Each, Raising, Research, This, Within
related to Experimental findings · 3
Affect heuristic → As, Many, These

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Important terminology

affect risk participants heuristic people information high affective positive research researchers time smiling response found study negative risks benefits also

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Affect heuristicis aheuristic0.90text
non-affective preference for certain charactersinstance ofThe experimental outcome was statistically significant and adjusted for variables0.80text
icon arrays to make numerical information easier to understandinstance ofIt is for this reason that researchers are looking into using affective coding0.80text
process.Air PollutionAn experiment composed by Hineinstance ofIt is for this reason that researchers are looking into using affective coding0.80text
Marksinstance ofIt is for this reason that researchers are looking into using affective coding0.80text
processinstance ofIt is for this reason that researchers are looking into using affective coding0.80text
Affect heuristichas effectAnother0.60section
Affect heuristichas effectIn0.60section
Affect heuristichas effectSherman0.60section
Affect heuristichas effectKim0.60section
Affect heuristichas effectZajonc0.60section
Affect heuristichas effectParticipants0.60section

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