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Ad exchange

An ad exchange, in online advertising, is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The technology-driven method replaces the custom of negotiating prices on media inventory, a field beyond ad networks as…

History & Technology

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Ad exchanges

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Map overview Semantic statistics

Ad exchange

Nodes35
Edges34
Triples31
Avg. degree1.94
Density0.057143
Components1

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Ad exchange

Top relations

related to history · 19
Ad exchange → AdX, Around, Before, Brian O'Kelley, DoubleClick, DSP, Fabrizio Blanco, Google, Google Ad Manager, In, Jason Knapp, Knapp, Right Media, Right Media Exchange, Right Media's, RTB, Strategic Data Corp, These, Yahoo
related to Ad exchanges · 12
Ad exchange → AdXInMobiMagnite IncMicrosoft Advertising, Amazon DSPAppLovinComcast FreeWheelGoogle Ad, AppNexus, Bing Ads, Major, Manager, Marketplace, OpenX, PubMaticRTB HouseVerve Brand, Smaato, The Trade DeskYahoo, Xandr

Important terminology Word statistics

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Important terminology

ad advertising inventory exchanges rtb media networks exchange real-time bidding dsp publishers online prices also demand-side supply-side right acquired programmatic

Entity relationships Subject–Predicate–Object triples

SubjectPredicateObjectConfidenceSrc
Ad exchangerelated to Ad exchangesMajor0.60section
Ad exchangerelated to Ad exchangesAmazon DSPAppLovinComcast FreeWheelGoogle Ad0.60section
Ad exchangerelated to Ad exchangesManager0.60section
Ad exchangerelated to Ad exchangesAdXInMobiMagnite IncMicrosoft Advertising0.60section
Ad exchangerelated to Ad exchangesBing Ads0.60section
Ad exchangerelated to Ad exchangesXandr0.60section
Ad exchangerelated to Ad exchangesAppNexus0.60section
Ad exchangerelated to Ad exchangesOpenX0.60section
Ad exchangerelated to Ad exchangesPubMaticRTB HouseVerve Brand0.60section
Ad exchangerelated to Ad exchangesMarketplace0.60section
Ad exchangerelated to Ad exchangesSmaato0.60section
Ad exchangerelated to Ad exchangesThe Trade DeskYahoo0.60section

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    Min side: 3
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