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B2G (anglicky Business-to-government – česky doslova podnikání pro vládu) je marketing mezi soukromým a státním sektorem. B2G je podmnožinou B2B (Business-to-business) a též je označován jako marketing veřejného sektoru (Public Sector Marketing). Zahrnuje marketingové služby a produkty poskytované vládě (vládním organizacím, atd.) prostřednictvím technik…
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marketing jako služby komunikací propagace anglicky soukromým b2b branding marcom business-to-government česky doslova podnikání vládu státním sektorem podmnožinou business-to-business též
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